Forecast 2020 Agenda


Continental Breakfast: 7:45-8:20 a.m.
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8:20-8:45 a.m.
Welcome and Opening Remarks
Deborah Parenti, EVP/Publisher, Radio Ink
Mary Berner, President /CEO, Cumulus Media
Bob Liodice, CEO, Association of National Advertisers (ANA)
John David,
Senior Advisor, NAB & Forecast MC

8:45-9:30 a.m.
Economic Forecasting: Revenue Trends and Expectations for 2020
As “disruption” continues to be the buzzword in business, as technology pushes the economic and social envelopes, and with election battles rolling into high gear, 2020 is sure to be full of intrigue, surprises, and opportunities. And there’s the “R word.” Some believe a recession is not an “if” but a “when.” Forecast 2020 opens with a panel of experts to offer their perspective and informed opinions on what’s in store for the country and media in the near- and long-term future, as well as what categories, platforms, and initiatives are most likely to generate the biggest revenue growth, return on investment, and expansion in the upcoming roller coaster of a year.
Moderator: Gordon Borrell, CEO, Borrell Associates
Leah Casterlin, Founding Partner, Media Fortitude Partners
Patrick McGee, SVP/Political Strategies, Katz Radio Group
Jack Myers, Founder, MyersBizNet and MediaVillage
Andy Sippel, EVP/Media, Advertiser Perceptions

9:30-10:15 a.m.
Prospects for Radio as an Investment in 2020: The Real Street Talk
By November, the FCC will likely have made its determination regarding ownership caps. Depending on that decision, the floodgates could open wide, especially in midsize to smaller markets across the country. What will radio look like under potentially greater deregulation? Will investors come forward to bite into some of the new opportunities? Will old faces return? And how will this position radio as an investment as it faces enhanced competition from other audio options and platforms?
Moderator: Randy Michaels, Radioactive, LLC
Robin Flynn, Managing Director/Media & Communications (Kagan), S&P Global Market Intelligence
Paul R. Homer, Managing Director, Northwood Ventures
Paul H. Miller, Managing Director, Cerberus Capital Management

10:15-10:30 a.m.
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10:30-11: 15a.m.
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Matt Britton: “Has Instagram Killed the Radio Star?”
Television as we know it will soon be no longer, yet content is the new king of Silicon Valley, as evidenced by Apple recently announcing a $6 billion investment in original content. The radio industry is now experiencing a parallel disruption that will create both opportunities and challenges in the years ahead. How are Gen Z’s audio consumption habits signaling the end of Radio 1.0? Where will advertisers look next for critical mass? What’s the expected impact of 5G on broadcast media and how could the evolution of the television model pave the course for a new era in radio? Matt Britton provides some fascinating insights on these and a heavy dose of reality to anyone interested in the future of audio.

11:15-11:45 a.m.

Luncheon Program
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12:15-12:30 p.m.
Lifetime Leadership Awards Presentation: George Beasley

12:50-1:30 p.m.

1:50-2:30 p.m.
Independent and Optimistic: Why Smaller Can Be Better — and More Profitable
By the time Forecast convenes, the FCC decision on the controversial and highly debated prospect of further industry deregulation will likely be on the books — and possibly in the courts. No matter how they rule, or which side of the fence you’ve been on, one thing is sure. Nowhere will the impact be greater than in midsize to smaller markets. So what do those who have placed their bets on these markets see going forward? And as always, what lessons can bigger companies learn from indies’ ability to more nimbly act on opportunities, experiment, and innovate?
Moderator: Erica Farber, President/CEO, Radio Advertising Bureau
Jonathan Brewster, CEO, Cherry Creek Media

Kristin Cantrell, Owner/CEO, CapCity Communications/7 Mountains Media
Tomás Martinez, CEO/Owner, Solmart Media

Kevin S. Perry, President/CEO, Perry Publishing & Broadcasting Company

2:30-3:15 p.m.
The Podcast Boom
It’s been years since anything captured the attention and the imagination of radio broadcasters the way PODCASTING has in 2019. Hear discussion and debate from some of the top executives in the podcasting business, as they cover today’s podcast landscape and their outlook for the future. They’ll share insights about talent development, brand building, and revenue strategies — and they’ll discuss how and why podcasting and radio are so closely aligned.
Moderator: Darren Davis, President, iHeart Media/Networks Group
Conal Byrne, President, iHeartPodcast Network
Meg Goldthwaite, Chief Marketing Officer, National Public Radio
Oren Rosenbaum, Digital Media Agent, United Talent Agency
Matthew S. Sacks, President/CEO, Luminary

3:15-3:30 p.m.
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3:30-4:15 p.m.
Bob Liodice: “Being a Force for Good to Drive Growth”
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Brands with a purpose focused on improving consumers’ quality of life outperform the stock market by 120 percent, a study by Interbrand found. ANA CEO Bob Liodice shares why brands and businesses looking to make a difference in society must deeply connect with the passions and values of their customers.

4:15-5:10 p.m.
Executive Leadership Session

5:10-5:15 p.m.
Closing Remarks

5:30-7:30 p.m.
Annual “40 Most Powerful People in Radio” Reception
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