Forecast 2020 Agenda
Continental Breakfast: 7:45-8:20 a.m.
Welcome and Opening Remarks
Deborah Parenti, EVP/Publisher, Radio Ink
Mary Berner, President /CEO, Cumulus Media
Bob Liodice, CEO, Association of National Advertisers (ANA)
Economic Forecasting: Revenue Trends and Expectations for 2020
As “disruption” continues to be the buzzword in business, as technology pushes the economic and social envelopes, and with election battles rolling into high gear, 2020 is sure to be full of intrigue, surprises, and opportunities. Drilling down on how these and other factors will impact revenue projections will be more critical than ever. This is no time to “crystal ball” gaze; rather, it’s time to call on the experts. And that’s what Forecast 2020 will deliver with an opening panel of industry sages who will be ready to offer their perspective and informed opinions on what’s in store for the country and media in the near- and long-term future, as well as what categories, platforms, and initiatives are most likely to generate the biggest revenue growth, return on investment, and expansion in the upcoming roller coaster of a year.
Prospects for Radio as an Investment in 2020: The Real Street Talk
By November, the FCC will likely have made its determination regarding ownership caps. Depending on that decision, the floodgates could open wide, especially in midsize to smaller markets across the country. What will radio look like under potentially greater deregulation? Will investors come forward to bite into some of the new opportunities? Will old faces return? And how will this position radio as an investment as it faces enhanced competition from other audio options and platforms?
Independent and Optimistic: Why Smaller Can Be Better — And More Profitable
By the time Forecast convenes, the FCC decision on the controversial and highly debated prospect of further industry deregulation will likely be in the books — and possibly in the courts. No matter how they rule, or which side of the fence you’ve come down on, one thing is sure. Nowhere will the impact be greater than in midsize to smaller markets. So what do those who have placed their bets on these markets see going forward? And, as always, what lessons can bigger companies learn thanks to their ability to more nimbly act on opportunities, experiment and innovate?
The Podcast Boom
It’s been years since anything captured the attention and the imagination of radio broadcasters the way PODCASTING has in 2019. Hear discussion and debate from some of the top executives in the podcasting business, as they cover today’s podcast landscape and their outlook for the future. They’ll share insights about talent development, brand building, and revenue strategies — and they’ll discuss how and why podcasting and radio are so closely aligned.
Industry Leadership Session
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