Forecast 2019 Agenda
Continental Breakfast: 7:45-8:20 a.m.
Economic Forecasting: Revenue Trends and Expectations for 2019
With an economy stimulated thanks to changes in tax policy but tempered by uncertainty over global policies and conditions, include the possibility of trade wars, the short-term outlook is generally optimistic. Meanwhile, on the industry front, the two leading radio groups filed for bankruptcy over the past year in order to begin work on restructuring plans designed to unload unmanageable debt. Against that backdrop and other economic news that may break by November, Forecast’s opening panel of industry experts will be ready to offer their prognostications on what’s in store for the country and media in the near- and long-term future, as well as what categories, platforms, and initiatives are most likely to generate the most revenue growth and expansion.
Moderator: Marci Ryvicker, Managing Director, Equity Research, Wolfe Research
Mark Gray, CEO, Katz Media Group
Davis Hebert, Director/Senior High Yield Analyst, Wells Fargo Securities
Prospects for Radio as an Investment in 2019: The Real Street Talk
As the future of radio’s largest groups continues to make headlines, what are the implications for the rest of the industry? What new opportunities might emerge in the wake of reorganization? What’s the price of private equity, and where is the financing? Meanwhile, what does a radio company of any size need to look like in 2019 to attract today’s more cautious investors? This is a session you won’t want to miss.
Moderator: Randy Michaels – yes, Randy Michaels, CEO, Radioactive, LLC
Tom Buono, CEO, BIA/Kelsey
Garret Komjathy, SVP/Media & Communications Division, US Bank
Drew Marcus, Senior Advisor, Guggenheim Securities
Beyond Alexa & Google Home: Tech Trends Radio Needs to Know
Buzz Knight, EVP/Strategy & Innovation, Beasley Media Group, in an interview with
Ben Arnold, Senior Director/Innovation & Trends at Consumer Technology Association
Buzz and Ben sit down for a one-on-one interview to discuss what’s next in the technology pipeline and how radio can take advantage of these shiny new objects. Ben’s background as a researcher, blogger, and speaker on emerging trends in the consumer technology industry, including audio and imaging segments, means he can provide an earful on new developments attendees will want to hear!
Digital Audio: What You Need to Know to Grow Your Audio Business
No one would argue with the fact that digital technology has blown up the marketing road map. Driving listeners to radio on any platform and at any time has never been more challenging, even as digital technology has afforded a host of new opportunities. How do you cut through the clutter and generate relevance in today’s “crowd culture”? What are the hot trends today and on the horizon tomorrow? How can these up-and-coming digital options that are being consumed today be measured and monetized successfully? Our panel has plenty of answers — and some provocative commentary that might have you wondering if your company is ready for the future.
Moderator: Darren Davis, President, iHeartMedia Networks Group
Zena Burns, Principal, Moxie Coalition
Owen Grover, CEO, Pocket Casts/Podcast Media, LLC
Chris Williams, Chief Product Officer, iHeartRadio
Lifetime Leadership Awards Presentation — Peter Smyth, former CEO, Greater Media
Major Garrett, Chief White House Correspondent, CBS News
Independent and Optimistic: Why Smaller Can Be Better — and More Profitable
While headlines frequently focus on major groups, most radio assets are owned and operated by independent and smaller companies. What does it take to generate and grow revenues necessary to feed investors, compensate staff, compete with larger entities, and expand business profit at the end of the day? Is smaller an advantage and necessity truly the mother of invention? What are the plans and strategies of the independent side of radio heading into 2019? Find out as leadership, independent-style, addresses the issues facing all broadcasters.
Moderator: Steve Newberry, EVP/Strategic Planning and Special Projects, National Association of Broadcasters
Gregory A. Davis, President/CEO, Davis Broadcasting Inc.
Randy Gravley, President & CEO, Tri-State Communications
Shawn Marhefka, Owner, Ozark Radio Network
Inside Advertising: A Candid Chat with Colin Kinsella
What’s on the minds of advertising agency executives and what does that mean to radio? Caroline Beasley sits down for a frank and open one-on-one conversation with Colin Kinsella, CEO of Havas North America, one of the world’s leading advertising agencies. The award-winning Havas was named AdWeek’s US Media Agency of the Year and MediaPost’s Media Agency of the Year in 2017. Caroline and Colin will discuss a wide range of issues facing media and marketers and what the challenges are specifically to radio in earning a greater share of partnerships with their clients.
Caroline Beasley, CEO, Beasley Media Group
Colin Kinsella, CEO, Havas North America
Group Head Super Session
Radio’s top executives offer their vision and expectations for the coming year in this frank and honest annual forum. This is a candid, rare view from the top: the insight, predictions and expectations for 2018 from radio’s leading CEO’s.
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