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How 2020 Changed the Course of Advertising and What Broadcasters Need to Know

By October 6, 2021Updates

2020 was a year like no other. A pandemic of global proportions coupled with a summer of activism brought on by social unrest and renewed questioning of the “status quo” resulted in a call to action as never before seen, at least not in our lifetime.

Brands are paying attention. Consumers are watching and listening to see how brands are reacting. Creative directors and media buyers are shifting greater focus and budget to better reach a more diverse audience and engage the same in marketing partnerships.

And Forecast 2022 is pleased to present the year’s most provocative in-person interview!

Deborah WahlDeborah Wahl, Global Chief Marketing Officer of General Motors, sits down withChesley Maddox-Dorsey American Urban Radio Networks CEO Chesley Maddox-Dorsey for an exclusive conversation on GM marketing – how broadcast fits into its strategy, what the major automotive company looks for in marketing partnerships, and discusses GM’s commitment to increasing minority media expenditures over the next few years.

 

Doug RayThey will be joined by Doug Ray, Chief Product Officer, Global Media & dentsu Americas, who has been instrumental in the creation and launch of Project Booker, an initiative focused on African American- developed and -owned content that is being distributed on African American-owned radio and is leading the way in how the global media agency community is doing business with that minority-owned media. Ray will offer his agency perspective on a topic that has all of Madison Avenue rethinking and recasting their role in marketing to American consumers — and who those consumers are today.

To say this is a session you don’t want to miss is an understatement.

Register now for Forecast 2022 and take advantage of early bird pricing. Registration includes admittance to the Broadcast Leadership Reception honoring the 2021 Top Radio and Television Leaders. Always a great networking event, this year’s is even more important!

 

 

 

 

To say this is a session you don’t want to miss is an understatement.

 

Register now for Forecast 2022 and take advantage of early bird pricing. Registration includes admittance to the Broadcast Leadership Reception honoring the 2021 Top Radio and Television Leaders. Always a great networking event, this year’s is even more important!