AGENDA

December 8, 2020

11:00-11:10 AM Eastern Time

Welcome and Opening Remarks

Deborah Parenti

EVP/Publisher, Radio Ink
11:10 AM-12 PM Eastern Time

Economic Forecasting: Revenue Trends and Expectations for 2021

In what seems a lifetime ago, the buzzword at last year’s Forecast was “disruption.” Although predicted by our panel that “2020 is sure to be full of intrigue, surprises, and opportunities,” no one at the Harvard Club in November of 2020 had any idea just how disruptive 2020 would be — or why. More than ever, knowing where we may be headed, how election results and pressing social issues may change the mood and economic prospects for 2021 — and the implications all this may have for advertising revenues and trends — could not be a more important discussion. Plus, the chance to discuss and disseminate that information with experts and industry leaders. This is a session you definitely won’t want to miss.

Moderator: Susan Larkin

COO, Entercom Communications

Danielle Atanda

Managing Director/Business Lead, OMD, USA

Jeanne Marie Condo

EVP/General Manager, Skyview Networks

Christine Travaglini

President, Katz Radio Group

Brian Wieser

Global President/Business Intelligence, GroupM
12:00-12:45 PM Eastern Time

Matt Britton

Last year, Matt posed the question, “Has Instagram Killed the Radio Star?” His presentation sparked so much interest and enthusiasm that we have asked him to return with an update in the midst of the pandemic and the resulting unprecedented times in which everyone, including Gen X, is living.

Matt Britton

Millennial, Gen Z, and Consumer Trends Expert
12:45-1:30 PM Eastern Time

To Be Announced

1:30-2 PM Eastern Time

How Major Advertisers Are Using Audio in Their Media Marketing Mix

Brad Kelly, Managing Director for Nielsen Audio, sits down with John Fix, Sr Manager/Media Analyst at Procter & Gamble, to discuss why marketers have made audio part of their marketing mix, where radio fits into the equation, and how analytics can make audio content more relevant in the future.

John Fix

Sr Manager/Media Analyst, P&G

Brad Kelly

Managing Director, Nielsen Audio

December 9, 2020

2-2:05 PM Eastern Times

Welcome

2:05-2:45 PM Eastern Time

Keynote — To Be Announced

2:50-3:30 PM

Panel — To Be Announced

4-4:10 PM

"Top 40" Presentation

4:10-5 PM

Executive Leadership Session

Like every business and industry, radio took a hit to the gut that decimated advertising revenue, strained resources, shut down studios, and had staff scrambling to set up remote office locations in 2020. Everyone was impacted, but to leaders fell the greatest responsibility any had ever faced, making decisions they never before had to make. 

Moderator: Deborah Parenti

EVP/Publisher, Radio Ink

Caroline Beasley

CEO, Beasley Broadcast Group, LLC

Ginny Morris

Chair/CEO, Hubbard Radio, LLC
5-5:05 PM Eastern Time

Closing

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Deborah Parenti - Publisher, Radio Ink
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