A new decade is about to roar through the door. It’s time to throw out everything you think you know and start considering what you don’t know.
What do millennials really think of your audio platforms? Television as we know it will soon be no longer, yet content is the new king of Silicon Valley. Radio is experiencing a parallel disruption that will create both opportunities and challenges ahead.- How Gen Z’s audio consumption habits finally signal the end of Radio 1.0
- Where advertisers will look next for critical mass
- The role of celebrities and influencers across the spectrum in receiving the torch
- The massive impact of 5G on broadcast media
- How the evolution of the television model is paving the course for a new era in radio
Matt Britton will open your ears.
Does Your Brand Have A Purpose
Important To Your Customers?
Brands with a purpose focused on improving consumers’ quality of life outperform the stock market by 120 percent, a study by Interbrand found. ANA CEO Bob Liodice shares why brands and businesses looking to make a difference in society must deeply connect with the passions and values of their customers.Bob Liodice will open your mind.
Speakers:
Matt Britton’s extensive background as a consumer trends expert has established him as a leading authority and sought-after speaker and lecturer on spotting and analyzing consumer marketing and branding trends. In 2002 Britton founded MRY, a digital and social media marketing services agency. Over the course of Matt’s 14-year career at MRY, the agency helped prominent global corporations including Microsoft, Procter & Gamble, Ford Motors, Visa, and Google develop innovative strategies and successfully launch products aimed at the Millennial generation. In 2011, MRY was acquired by the Publicis Groupe. In 2016, Britton joined CrowdTap, since renamed Suzy, as CEO. Suzy is a consumer intelligence platform that is being touted as “Siri for brands.” Suzy helps companies like Netflix, Coca-Cola, P&G, J&J, Citibank, Verizon, Nintendo, and Nestle, among others, validate critical assumptions so they can focus on creating compelling new products and developing effective marketing strategies.
Bob Liodice is chief executive officer of the ANA. He previously served as executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. He joined the ANA as senior vice president in 1995. Prior to the ANA, he was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster. His previous experience includes more than 15 years in marketing and financial management at Kraft General Foods and tenure as category marketing manager for the Jell-O and Bakers brands. He is a member of the boards of directors of The Advertising Council, Advertising Research Foundation, Advertising Self-Regulatory Council, Advertising Educational Foundation, Digital Advertising Alliance, Trustworthy Accountability Group, and World Federation of Advertisers.
Matt Britton’s extensive background as a consumer trends expert has established him as a leading authority and sought-after speaker and lecturer on spotting and analyzing consumer marketing and branding trends. In 2002 Britton founded MRY, a digital and social media marketing services agency. Over the course of Matt’s 14-year career at MRY, the agency helped prominent global corporations including Microsoft, Procter & Gamble, Ford Motors, Visa, and Google develop innovative strategies and successfully launch products aimed at the Millennial generation. In 2011, MRY was acquired by the Publicis Groupe. In 2016, Britton joined CrowdTap, since renamed Suzy, as CEO. Suzy is a consumer intelligence platform that is being touted as “Siri for brands.” Suzy helps companies like Netflix, Coca-Cola, P&G, J&J, Citibank, Verizon, Nintendo, and Nestle, among others, validate critical assumptions so they can focus on creating compelling new products and developing effective marketing strategies.
Bob Liodice is chief executive officer of the ANA. He previously served as executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. He joined the ANA as senior vice president in 1995. Prior to the ANA, he was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster. His previous experience includes more than 15 years in marketing and financial management at Kraft General Foods and tenure as category marketing manager for the Jell-O and Bakers brands. He is a member of the boards of directors of The Advertising Council, Advertising Research Foundation, Advertising Self-Regulatory Council, Advertising Educational Foundation, Digital Advertising Alliance, Trustworthy Accountability Group, and World Federation of Advertisers.
About Forecast
Forecast brings together the best and brightest talent in broadcasting and advertising to forecast the coming year, and to discuss the trends and momentums that will affect ratings and revenue. From Washington to Wall Street, automobiles to mobile devices, Forecast focuses on what’s ahead in the broadcast community’s future and how to prepare for its opportunities and challenges. Join today’s industry leaders and be part of the discussions and debates about what’s ahead for radio in 2020 and beyond. Register today for Forecast 2020 before it sells out.
