What Do Agencies Think of Radio? A Candid Chat With Colin Kinsella

By October 12, 2018Updates

You’ve heard the saying “Everything old is new again.” Is radio about to be rediscovered?

While digital offers an array of platforms and format options, placement has become an educated guess.

Has digital become so ubiquitous that the individual message gets lost? Are advertising agency executives beginning to rethink traditional media and appreciate its known delivery, reach, and measurements?

Is radio on the verge of a rebirth? That will be one of the topics addressed as Forecast 2019 Co-Chair Caroline Beasley sits down for a candid one-on-one conversation with Colin Kinsella, CEO of Havas North America, an AdWeek US Media Agency of the Year, MediaPost’s Media Agency of the Year, and one of the most influential ad agencies in the world.

Kinsella made headlines in a recent interview with his comments on digital’s reliability. “A lot of buyers want to get back into TV, radio, out-of-home, and print because they feel like digital can get lost,” he said. “The most accountable media turned into the least accountable media and the most filled with fraud.”

Are advertisers getting what they paid for with digital? Can they see radio as the smart, efficient way for their brands to reach consumers? What does this mean to broadcasters, especially as digital buys become more and more important to budgets and the bottom line?

Caroline and Colin will discuss this and other issues facing the industry as we try to not just keep, but grow, our share of media placement. It’s a conversation that may have you rethinking your approach to marketing plans and next year’s budgets.

Colin Kinsella serves as chief executive officer of Havas Group Media North America.

Regarded as a visionary leader, Kinsella has gained a reputation over his career for client-first thinking that increases innovation and sustainable success. He has held positions of increasing authority at some of advertising’s most admired and respected companies.

Prior to joining Havas, Kinsella served as CEO of Mindshare North America, a division of WPP’s GroupM. During his tenure, he managed client relationships across a diverse portfolio including Volvo, American Express, Unilever, and Nordstrom and orchestrated the global launch of The Loop, a data-infused “war room” that monitors data from over 100 sources in real time to drive strategy and track campaign success. In 2014, the innovative work produced by the company’s North American offices captured 34 industry awards and, in 2015, won the MMA Mobile Agency of the Year award. Kinsella was also recognized as a Digital All Star by Media Post in 2015. Under his leadership, Havas Media recently won Adweek’s 2016 U.S. Media Agency of the Year award.

Caroline Beasley was appointed chief executive officer of Beasley Broadcast Group on January 1, 2017, after serving as interim CEO. She had been the executive vice president, CFO, treasurer, and secretary since 1994. She joined the company in 1983 as a director and served in various positions including business manager, assistant controller, and corporate controller.

She currently serves as the joint board chair of the NAB Board and is a past dhairman of the NAB Radio Board. In addition, Beasley is a member of the boards of BMI and the Broadcast Foundation of America.

 

Over the years, she has been honored as Radio Ink magazine’s Radio Executive of the Year and named one of the 40 Most Powerful People in Radio, and she has been featured as one of the Most Influential Women in Radio listings since 2003. She is a recipient of the Distinguished Service Award from the North Carolina Association of Broadcasters and the Frances Preston Trailblazer Award from the Mentoring and Inspiring Women in Radio Group.

 

Forecast brings together the best and brightest talent in broadcasting and advertising to forecast the coming year, and to discuss the trends and momentums that will affect ratings and revenue.

 

From Washington to Wall Street, automobiles to mobile devices, Forecast focuses on what’s ahead in the broadcast community’s future and how to prepare for its opportunities and challenges.

This is the industry’s only forum that allows radio owners, CFOs, group executives, managers, and Wall Street analysts to gather for an open exchange on conditions and expectations for the coming year.

The conference concludes with the networking event of the year, the annual “Top 40” cocktail reception, honoring The 40 Most Powerful People in Radio.