ANA & 4As Share Radio Predictions at Forecast – Radio TV Forecast Conference

What’s the Forecast for Radio Advertising?

These Experts Know.

Radio Ink is pleased to announce that Marla Kaplowitz, president and CEO of the American Association of Advertising Agencies, and Bob Liodice, CEO of the Association of National Advertisers, will appear in a joint keynote presentation at Forecast 2018, being held November 15, 2017 at New York City’s Harvard Club. The session will be moderated by Christine Travaglini, president of Christal Radio and Katz Partnerships.

“Inside Advertising: A Candid Chat with the CEOs of the ANA and the 4As” will provide a rare opportunity for radio executives to get the insight, predictions, and projections of these two important groups.

Forecast is radio’s premier executive conference, bringing together radio’s leadership with experts and leaders on industry and advertising trends, technology, and financial growth. This presentation will help shape broadcast radio’s plans and revenue expectations for 2018.

Demonstrating the importance of the 15th annual summit, this will bring the leadership of advertising’s two largest — and sometimes opposing — influencers to radio’s leadership.

“Forecast brings together the best talent in our industry to share valuable insights and effective strategies for the year ahead,” Christine Travaglini said. “I’m honored to be a part of this vital forum, and look forward to a candid discussion with the CEOs of the ANA and 4As about how radio can best position itself in the marketplace.”

Marla Kaplowitz joined the 4As as president and CEO this past May. She had been CEO of MEC North America since 2011, leading the company in its innovative approach to attracting, nurturing, and retaining the industry’s top talent. MEC NA was cited in Fortune’s “Great Places to Work” feature and was named in Advertising Age’s “Best Places to Work in Advertising and Marketing” in 2015. Kaplowitz has nearly 30 years of industry experience in marketing and communications, including 12 years at MediaVest, where she oversaw the Procter & Gamble Communications Planning assignment for North America. She serves on the boards of the Advertising Council, Advertising Self-Regulatory Council, Digital Advertising Alliance, and Trustworthy Accountability Group. She was recognized by Advertising Age as a “Woman to Watch” in 2012 and was honored by the John A. Reisenbach Foundation in 2016, receiving the Distinguished Citizen Award.

CEO Bob Liodice joined the Association of National Advertisers as senior vice president in 1995. The organization includes more than 1,000 companies that collectively spend over $250 billion in marketing and advertising each year. Prior to the ANA, Liodice was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster. His experience also includes more than 15 years in marketing and financial management at Kraft General Foods. He is a member of the boards of directors of the Advertising Council, Advertising Research Foundation, Advertising Self-Regulatory Council, Partnership for Drug-Free Kids, Advertising Educational Foundation, Digital Advertising Alliance, Trustworthy Accountability Group, and World Federation of Advertisers.

Christine Travaglini is president of Christal Radio & Katz Partnerships. Having begun her career with Katz Media Group in 1989 as a sales assistant, Travaglini was the first person ever to rise from assistant to president at Katz Media, and she was Katz Radio Group’s first female president. A member of the Radio Ink’s “Most Influential Women in Radio” list since 2005, she is currently treasurer-elect of the National Board for the Alliance for Women in Media/Foundation.