Economic Forecasting: Revenue Trends and Expectations for 2018
It’s been a year since “politics as usual” became “politics quite unusual.” What has the change and turmoil in Washington meant for the economy? How are global and domestic events expected to impact the business climate, especially advertising expenditures, over the coming year? Forecast’s opening panel of industry experts offer their prognostications on what’s in store for the country and media in the near- and long-term future, as well as what categories, platforms, and initiatives are likely to generate the most revenue growth and expansion.
Prospects for Radio as an Investment in 2018: The Real Street Talk
As talk on the street heats up over the future of radio’s largest groups, what are the options and possible outcomes? And will a former major player, with bucks and backing, re-emerge to take on — or take back — a piece of the industry pie? What’s the price of private equity and where is the financing? Meanwhile, what does a radio company of any size need to look like in 2018 to attract today’s more cautious investors? This is a session you won’t want to miss.
Break Sponsored by:
Independent and Optimistic: Why Smaller Can Be Better — and More Profitable
What are the secrets to successful independent operation in today’s media and economic worlds? What does it take to generate and grow revenues necessary to feed investors, compete with larger entities, and expand their business profit at the end of the day? Can smaller be an advantage and necessity truly be the mother of invention? What are their plans and strategies heading into 2018? Find out as leadership, independent-style, addresses the issues facing all broadcasters.
Lifetime Leadership Award Presentation: Bruce Reese
Digital Audio: What You Need to Know to Grow Your Audio Business
From podcast and pureplay to broadcast streams and innovations still incubating, what’s the digital audio forecast from both the buy and sell side? What’s hot today, and what’s on the horizon tomorrow? How are these digital options being consumed, measured and monetized successfully? Our panel has plenty of answers — and some provocative commentary that might have you wondering if your company is ready for the future.
Break Sponsored by:
Advertiser Super Session: How to Effectively Grow Ad Dollars & Stronger Marketing Partnerships in 2018
What are the key marketing issues facing clients and their agencies today and tomorrow? How can radio address them and in the process, provide a better experience and bigger results for advertisers? Forecast takes these questions to the top with a keynote session featuring the heads of the ANA and the 4A’s (American Association of Advertising Agencies).
One-on-One with Chris Weil, CEO, Momentum Worldwide
What Radio Needs to Know About Branding
Group Head Super Session
Radio’s top executives offer their vision and expectations for the coming year in this frank and honest annual forum. This is a candid, rare view from the top: the insight, predictions, and expectations for 2018 from radio’s leading CEOs.
Annual “40 Most Powerful People in Radio” Reception
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