Here’s a look at what was covered at the 2017 Forecast. If you missed it, you missed a lot!
Economic Forecasting: Revenue Trends and Expectations for 2017
In January, a new administration will take the reins of government. What does this mean for the economy? How will 2017’s global and domestic events shape the business climate, especially advertising expenditures, over the next 12 months? Forecast’s opening panel of industry experts offer their prognostications on what’s in store for the country and the media in the coming months, and what categories, platforms, and initiatives are most likely to generate the most revenue growth and expansion.
Moderator: Mark Gray, President, Katz Radio Group
Erica Farber, President/CEO, Radio Advertising Bureau
Jeff Howard, President/National Sales, iHeartMedia
Jack Myers, Media Ecologist and Chairman, MyersBizNet
Dave Penski, Chief Executive Officer, Publicis Media Exchange — Americas
Prospects for Radio as an Investment in 2017: The Real Street Talk
A panel of leading bankers, brokers, and equity investors considers the near- and long-term future of radio as an investment. What does a radio company need to look like in 2017 to attract today’s more cautious investors? How might moves by some major groups impact available options in the near future? And what is the environment for private equity, debt financing, and privatization options over the next 12 months? By the time Forecast rolls around, the windows of opportunity will be ripe for exploration. This is a session you won’t want to miss.
Moderator: Scott Flick, Partner, Pillsbury Winthrop Shaw Pittman LLP
Tom Buono, CEO, BIA/Kelsey
Arthur Burns, Managing Director/Media & Communications Corporate Finance, Citizens Capital Markets
Bill Fanning, Managing Director, MVP Capital, LLC
Drew Marcus, Managing Partner/Portfolio Manager, Sugarloaf Rock Capital
The State of the News/Talk Format
News/Talk/Information stations share one of radio’s most popular formats, chalking up an 11 percent share of listeners 12+ in 2014, second only to country music. But it’s not without its share of challenges. From advertiser sensitivity over on-air controversies to some unique issues Talk radio faces against PPM methodology, the continued success of a format with the power to sway public opinion, attract big numbers, and deliver revenue gets the spotlight in this laser-focused session.
Moderator: Harvey Nagler, Vice President, CBS Radio News
Brian Glicklich, President, How Handy Is That
Gabe Hobbs, President, Gabe Hobbs Media
Zeus Peleuses, Chief Growth Officer, Veritone
Sean Hannity, Syndicated Radio Personality & Bestselling Author
Lifetime Leadership Awards Presentation
Founder and Chairperson, Radio One
“Feast or Famine: What’s Ahead for Radio in 2017”
Independent and Optimistic: Why Smaller Can Be Better — and More Profitable
What are the secrets to successful independent operation in today’s media and economic worlds? A panel of leading independent owners discuss what it takes to keep revenues pumped and cash flowing at their stations and how their ability to act — and react — nimbly works to their advantage. What are their plans and strategies heading into 2017? Find out as leadership, independent-style, addresses the issues facing all broadcasters.
Moderator: Kevin Garrity, CEO, Gen Media Partners
John Caracciolo, President/CEO, JVC Broadcasting
Ed Levine, President/CEO, Galaxy Communications
Norberto Sanchez, Chairman/CEO, Norsan Group
Download on Podcasting — Radio’s Untapped Goldmine?
Podcasts are becoming mainstream, with Edison Research data showing 57 million listening monthly and 35 million weekly. Much of the popularity can be traced to the debut of Serial, which has racked up a record-breaking 90 million downloads since it began in 2014. While there is no definitive revenue information, anecdotally, the market is embryonic, with about $100 million last year. It is estimated that 80 percent of the ads played during podcasts are direct-response, but other types of advertisers are beginning to take a second look at podcasting. Meanwhile, commercial radio podcast listening comprises less than 1 percent of overall consumption. How can radio get in on the action and increase its share? Our experts offer insight you won’t want to miss.
Moderator: Pierre Bouvard, Chief Insights Officer, Cumulus Media/Westwood One
Chris Balfe, Partner, Red Seat Ventures
Steve Goldstein, Founder, Amplifi Media
Brendan Monaghan, CEO, Panoply
Ryan Steelberg, President, Veritone Media
Inside the Minds of Agencies: Where the Other Side of the Table Is Headed
The winds of change have howled loudly through what once was the land of Mad Men. Today, traditional agencies face increased competition in digital marketing from outside consultants and laser-focused tech firms. Consider this: Digital’s share of agency revenue topped 40 percent for the first time ever in 2015, according to Advertising Age’s 2016 Agency Report. Yet only one of the world’s five largest digital agency networks is owned by an established agency. A world of analytics-driven marketing and technology-based business growth has changed the role — and the goals — of Madison Avenue forever. And along with the hugely expanded range of advertising options, enhanced audience segmentation, new measurement metrics, and programmatic buying have also critically altered how agencies approach the planning and buying of media — all media. What are radio’s prospects amid this sea change at agencies, and how can the industry best ensure “front and center” attention in the channel planning process? Here’s your best opportunity to find out that — and more.
Moderator: Christine Travaglini, President, Christal Radio & Katz Partnerships
Dave Ehlers, CEO, Optimedia|Blue 449 US
Brian Kaminsky, President/Programmatic & Data Operations, iHeartMedia Network
Colin Kinsella, CEO, Havas Media, NA
A Candid Conversation with Gordon Smith, President/CEO, National Association of Broadcasters
Following one of the most divisive and contentious elections in the history of the nation, the work of healing and charting the course for the next four years by a new administration begins. What will those plans mean for broadcasters? How will a new Congress resolve issues left over from the Obama administration? Who will chair key House and Senate committees that oversee radio, and who’s on the short list for FCC chair? Get an off-the-record lowdown on the Beltway’s new power brokers in this can’t-miss session featuring former two-term U.S. Senator and NAB President Gordon Smith in a one-on-one, off-the-record conversation.
Interview Host: Frank Montero, Managing Partner, Fletcher Heald Hildreth
Gordon Smith, President, CEO, National Association of Broadcasters
Group Head Super Session
Radio’s top executives offer their vision and expectations for the coming year in this frank and honest annual forum. This is a candid, rare view from the top: the insight, predictions, and expectations for 2017 from radio’s leading CEOs.
Moderator: Dan Mason, Forecast Co-Chair & Senior Advisor/Broadcast Relations, iHeartMedia
Caroline Beasley, Interim CEO, Beasley Broadcast Group
David Field, President/CEO, Entercom Communications
Bill Hendrich, EVP/Radio, Cox Media Group
Jeff Smulyan, Chairman/CEO, Emmis Communications